As World Cup fever takes over, Migros is turning Switzerland into a Tipp-Kick playground with a collectible campaign. To amplify the Tipp-Kick Mania experience, we conceptualized and produced a range of engaging social media content designed to fuel excitement and community participation.

The campaign kicks off with «Tipp-Kick Talks», a playful video series where collectible figures come to life using the popular TikTok «Green Screen Face and Mouth» filter. Through humorous dialogues, we transformed the figures into charismatic characters, showcased in video ads that launched across Migros’ social media channels. These videos encouraged the community to create and share their own stories featuring their Tipp-Kick collectibles.

In the second phase, the focus remained on community activation. We produced video ads featuring a protagonist executing an epic trick shot, using a fun and engaging narrative to challenge collectors to film and share their own trick shots online.

With this campaign, our goal was clear: ignite the excitement of collecting Tipp-Kick figurines and showcase the endless fun of the game.