For the first campaign, we highlighted the effortless fun of gaming with AirConsole: turn your TV or laptop into a game console and use your smartphone as a controller, nothing else needed. With over 130 games, there’s something for everyone, whether friends, families, or even grandparents. From sports and racing to puzzles and quizzes, AirConsole makes gaming accessible to all.

To capture this broad appeal, we created a high-energy video campaign featuring diverse sets and protagonists, reflecting the vast and inclusive AirConsole community. Alongside the videos, we also designed GIF stickers for social media, making it easy for fans to engage with the brand in their stories.

As they expanded, in-car gaming became the next frontier. Partnering with BMW, allowing to play while the car is stationary. For this campaign, we created a spot featuring different groups in relatable waiting scenarios, whether a family charging their EV, friends waiting for a ride, or a couple on a date. Through lively multiplayer games, they turn boring moments into exciting gaming experiences. The spot highlights just how quick and seamless it is to connect a smartphone to the BMW entertainment system and dive into a diverse gaming library.

As Volkswagen introduced AirConsole into its vehicles, a brand-new campaign was launched to introduce this exciting partnership to the gaming community. From living rooms to the road, we’ve helped AirConsole level up, making gaming more fun, social, and accessible: anytime, anywhere.