Profital hit the milestone of one million app downloads and to celebrate, we created a bold, high-energy ad campaign that brings this achievement to life with its customers.

At the heart of the campaign is «Dä Schnäpplijäger», the ultimate bargain hunter, who dances his way through stores, guiding shoppers to the best deals, always just a tap away with the Profital app. Set to catchy electronic beats, he makes saving money feel like a party.

To amplify the campaign, we conceived and produced a catchy song «Schnäppli Schnäppli» inspired by the legendary Cool-Man, along with a dynamic music video. We handled everything from casting, video production, and animation to post-production and social media content creation, ensuring a seamless execution across all channels. The campaign is running across social media, YouTube, and Spotify, where the song is available for streaming. It’s further boosted by eye-catching online ads on Switzerland’s biggest news platforms and OOH billboards at Zurich’s main train station. We crafted a campaign that turns saving money into an experience worth celebrating.