For Public Eye’s bold «Corruption for Dummies» campaign, we brought a cast of shady characters to life, illustrated and animated to expose how criminals exploit Switzerland’s legal loopholes for their gain. These visuals powered the campaign’s microsite, social media channels, and the Public Eye magazine with the theme «Corruption Made in Switzerland».

To amplify the message, we designed eye-catching flyers, with the design inspired by a dollar bill, that were theatrically used to «Bribe Federal Councillor Ueli Maurer». We also created web banners, strategically placed on Watson and Tamedia, to drive engagement and collect signatures for the initiative.

Adding an interactive twist, we developed «Switzerland: An Offshore Paradise» a quiz that transforms Public Eye’s investigative findings into an immersive experience. A fictional journalist guides users through the hidden world of Swiss shell companies, unveiling key insights along the way.

Taking the campaign’s impact even further, we turned our illustrations into «Fortuno», a fast-paced card game where players must get rid of black money as quickly as possible. By gamifying corruption and financial crime, Fortuno makes complex issues accessible in a playful yet thought-provoking way.